Critics have called a design contest launched by NDLEA ‘exploitative’. The contest, where young artists compete by submitting free NDLEA logo suggestions, has received over 100 submissions and a spokesperson for the organization has announced that it will not be revising its approach.
Last week Friday, Nigeria’s National Drug Law Enforcement Agency (NDLEA) announced a design competition as part of its ongoing efforts to reposition its brand. The agency urged ‘young creative minds’ to take part in a contest to redesign its logo. However, following the announcement, the NDLEA faced backlash from many Nigerians, particularly established professionals in the creative industry, who saw the contest as a means to exploit younger talent.
Coker Oluwafemi, a creative technologist, told The Republic that while creative crowdsourcing can generate ideas quickly, it is not the most effective method of designing a logo. Oluwafemi believes that ultimately, ‘this arrangement...
From Lagos, Nigeria, The Republic is your essential guide to the ideas, trends, people and stories shaping Nigeria and the broader African continent.
To continue reading and engage with Africa’s most compelling voices, Subscribe or Register for a Free Pass.
Already a subscriber? Log in.
