Critics have called a design contest launched by NDLEA ‘exploitative’. The contest, where young artists compete by submitting free NDLEA logo suggestions, has received over 100 submissions and a spokesperson for the organization has announced that it will not be revising its approach.
Last week Friday, Nigeria’s National Drug Law Enforcement Agency (NDLEA) announced a design competition as part of its ongoing efforts to reposition its brand. The agency urged ‘young creative minds’ to take part in a contest to redesign its logo. However, following the announcement, the NDLEA faced backlash from many Nigerians, particularly established professionals in the creative industry, who saw the contest as a means to exploit younger talent.
Coker Oluwafemi, a creative technologist, told The Republic that while creative crowdsourcing can generate ideas quickly, it is not the most effective method of designing a logo. Oluwafemi believes that ultimately, ‘this arrangement...
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