The Spectacular Ordinariness of P-Square

P-Square

Photo illustration by Dami Mojid / THE REPUBLIC. Ref: P-Square’s ‘Story’, 2005. POA / YOUTUBE.

THE MINISTRY OF ARTS / MUSIC DEPT.

The Spectacular Ordinariness of P-Square

As exemplified on their ‘Get Squared’ album, the Okoye twins seized impressively on the shared aspects of Black living across continents. In their unparalleled catalogue, we find an appreciation for pristine storytelling and tastefully adorned presentation.
P-Square

Photo illustration by Dami Mojid / THE REPUBLIC. Ref: P-Square’s ‘Story’, 2005. POA / YOUTUBE.

THE MINISTRY OF ARTS / MUSIC DEPT.

The Spectacular Ordinariness of P-Square

As exemplified on their ‘Get Squared’ album, the Okoye twins seized impressively on the shared aspects of Black living across continents. In their unparalleled catalogue, we find an appreciation for pristine storytelling and tastefully adorned presentation.

It was the one song your mother approved. Facing the screen, she beamed at those sparkling young men dressed in white blazers and white trousers, with a host of children around them on a school playground. Perhaps it’s the flurry of positive movement that delights her heart, but as she listens, the music opens itself: this soft, comfort music, an autobiography—she’ll come to learn—of twins who seized their odds and made themselves legends of Nigerian pop culture.

P-Square was everything anyone could be, especially at a time when people could be anything. The much-vaunted Nigerian music scene of the 2000s: a hallowed space, one that was remarkably easy to enter but difficult to navigate. Unstructured for the most part, the figures who distinguished themselves in those times tended to cluster. To find spaces of potential impact, several non-music influencers such as record labels and radio stations would make an unofficial centre of the Lagos scene, being that it represented a fine sample of Nigeria’s multi-ethnicity. When P-Square began to emerge as a legitimate sensation, they were different in this essential sense—they didn’t seem tied down to any geographical location.

Jos, where they resided primarily, would supply their early musical education. Bands and the drama club. Friends and friendly challenges. The dare to become. As a rich cultural and musical centre, the capital of Plateau would have made the impression on these adventurous boys of Igbo extraction, absorbed freely in the charms of their resident state. Every account paints a glorified picture of starboys; one must understand the excited relief that came with living up to their potential, when they won the Abuja-held nationwide talent show in 2001 and their debut album, Last Nite, was subsequently funded by Benson & Hedges.

Amidst the acclaim of this first arc, P-Square’s presentation was ostensibly influenced by American showmen: the usual names are well known but peruse what this well-curated brand of appropriation would have done to an audience already familiar with the material. It was doubly satisfying, received as one would a visitor that speaks her language. And Peter and Paul spoke our language. We love stories. We love the progression from Point A to Point B, but only because of the people in-between those points. So, they gave us a story on Last Nite, but it was on Get Squared where they mastered the art, and act, of characterization.

ORIGINS OF A LEGACY ACT

‘Story’ was a masterpiece of an account. Its cooing vibe might sway towards subconscious revelry, but the lyrics are watertight. Immediately situating time (and not place, crucially), in ‘twelve years ago when we started dancing, imitating, miming like Michael Jackson,’ the duo leads us into the arena of their formation. The origin of the P-Square name, their storied path to fame, and finally, an appreciation to their fans. It reflects a selfless perspective that this appreciation is the hook, but it also shows an influence from their history as performing acts. Sometimes the bow after a performance is an art unto itself, especially in the aftermath of remarkable work. P-Square understood that they had done something with Last Nite.

It’s not easy to brag in the humble way P-Square does throughout ‘Story’. When one tells a story assured of a fine ending, there’s a temptation to soften the hues of one’s travails. But with this record, the duo bypassed that comfort of perspective; as on ‘Last Nite’, where a probing about a lover’s whereabouts assumes remarkable softness, P-Square would remain humane when considering the stories of their lives. On the last verse of the record, they reel out their achievements since 2000—from their entrance on the scene to the label ‘Timbuk2, who came to [their] rescue,’ and then the music goes far beyond, beyond what anyone then could have possibly seen.

Even at that early stage, P-Square controlled astutely the tools of their legacy. You only needed to watch the video to see how persuasive they could be, press darlings who made it seem like a natural extension of themselves. For all the available evidence, that was indeed them; always found, it seemed, with a smile on their faces. And recognizing this inherent charm, the twins were keen on facing the cameras—there was no streak of elusiveness to their act, which made us see them, possibly the most we’ve seen anyone since then. One had the locs and the other had on a low cut. The girls went crazy with every sighting. MTV Base couldn’t get enough. Barbershops had their pictures emblazoned on dusty sliding doors, the scent of hair bearing possibilities of star appeal.

‘We dey play, we dey sing, we dey dance for the same shows, at the same time.’ These were no amateurs to music-making. One could take their aesthetic mastery away, and the music stands. Get Squared stood as a project with twin tendencies, visibly divided into bluesy R&B numbers and fiery dancehall bops. Beyond hip-hop, at the time, mainstream Nigerian music had little by way of a bubbling middle ground, and P-Square comfortably took up the popular sound. And they made it sound better than almost everyone else, even in the face of an overbearing American influence. Marvin Gaye’s classic ‘Sexual Healing’ was sampled on ‘Last Nite’, and its vocal inflexion is dependent on Usher’s style, but one couldn’t possibly hear those. Not when the yearning blooms with a unique candour, one that was supplied at the base of the duo’s voices. Simply put, they sounded like nothing Nigerian pop had ever heard, and given the spirited nature of the Get Squared, they seemed to know this.

‘Bizzy Body’ most embodied their philosophy of the dancefloor. One of inclusion, it was the perfect soundscape for the big budget videos of Jude ‘Engees’ Okoye, the visual architect of the duo’s legacy. With its loud, jumpy synths, P-Square saluted the sensibilities of Nigerian partying at the time, marked by unrestricted activity rather than the cautious association that is today’s norm. It’s quite telling that bizzy body now has a sly, almost negative connotation, but that wasn’t the case back then. At least not P-Square’s bizzy body, who was the fire of the scene, the irrepressible force that pulls everyone and everything close. Situating themselves within her field of influence, the twins reflected themselves as similarly great, and from the video, their confidence was felt.

‘You go wound o, you go wound o.’ Sexual innuendo streaked in the language of violence, the stuff of American cinema. But P-Square was creating Nigerian cinema, because a song like ‘Oga Police’ was the prelude to the nights of meeting ‘bizzy bodies’. In the club, the fun and revelry is even more urgent and enjoyable because one had braved considerable odds to be at the scene. It’s almost like a teenager being somewhere he wasn’t supposed to. The thrill of potential danger, the thrill of already-occurred danger. In the Nigerian imagination, few colours represent this danger as poignantly as black, the signum of the country’s police force.

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THE CASUAL PERSPECTIVE OF GET SQUARED

Still, they wouldn’t break. P-Square would remain ever respectable, not quite incendiary in the form of Eedris Abdulkareem or even 2Face Ididia, their closest peer. Like their outfits, the perspective remained clean, unaffected by the tiresome nature of the external world. Twenty years later, it speaks to their nuance with sociopolitical commentary that, amongst all the contemporary greats, they’re the least reflective of the theme. And yet, P-Square’s discography didn’t suffer any dearth in wholesomeness, and perhaps we can associate that with the transcendent quality of the one song that reflected said theme.

‘Oga Police’ would catch on because it was an earnest plea. These guys weren’t looking to make any trouble. They just wanted to get to the party in time and rock the crowd. ‘See wetin I dey miss,’ they bemoaned, but still the police, as they would today, didn’t budge. Thus, when the duo admonishes us to ‘Get Squared’, it was a refreshing break into exuberance, like those American movie scenes when the landlord breaks into a party of teenagers, cautioning them to keep quiet or the police would be called. Everyone looks sombre and sober, almost broken by the unnerving resilience of the older person. But as soon as they turn away, the party continues, this time even louder than before. The house party-set video of Sean Paul’s ‘Get Busy’ also utilized this narrative technique. P-Square’s ingenuity came from the seamlessness of the association; the music carried all the relief one needed to be sure.

To be sure, the casual nature of the P-Square brand was their strongest appeal. And no other cache of songs reflected this as well as the love songs: ‘Omoge Mi’ and ‘Say Your Love’ would forever shine as a totem of the ordinary made to gleam extraordinarily. Worked into perfection, they perfectly embodied Nigerian R&B, a sound the duo was lucky to share with masters of the form. Styl Plus and Paul Play most remarkably, and the defunct Plantashun Boiz. Wherever they turned, they could see someone infusing the peculiar Nigerian quality into the genre of the nineties, which they were directly emerging from.

I remember what it felt like hearing ‘Omoge Mi’ at the time. Most poignantly, it is the video that has stayed in mind—the angelic hues of their white outfits, the outstretched hands depicting pain, the laboured, though beautiful brown faces of the twins, going through the motions of heartbreak. One felt that they were indeed hurt—so convincing was the act that went with the music, putting the viewer into direct touch with what was considered everyday feelings. One didn’t find a bizzy body or get into an altercation with the police every day, but one could certainly yearn with unceasing devotion, tears sacrificed at the altar of faded dreams.

‘If na you, tell me wetin you go do your girlfriend,’ they asked about the confounding situation of finding your lover cheating with your best friend. Even though betrayal is essentially part of the human condition, the phrasing is uniquely Nigerian in flavour. If na you, after all, is a phrase that’s still prevalent today, often employed to spur the empathy of the other person. P Square’s usage was effective because they reflected the narrative with character and situational depth. It was a question that was duly justified, likewise the admonition of truth that marks ‘Say Your Love’.

How could one album have so many generational records? Even with musical genius, it takes something special to speak directly to so many different people with a unifying voice. For 2Face, he had the benefit of versatility—those who didn’t like his love songs could pick up the political ones, or the esoteric musings on Self. P-Square didn’t move across such a wide thematic register, even later in their career, but they consolidated on their prime qualities. If anything, it was the duo’s everyday perspective that galvanized their charge towards legacy.

The Lagos-based musician Ekene ‘Kemena’ Nkemena attests to that influence. Dubbing his relationship with the album as ‘powerful,’ the singer-songwriter says that ‘P-Square [was] among my introduction to African music’. His mother was a big fan of the duo and would play their music a lot and talk about them as well, inspiring a rich vein of admiration within young Kemena. ‘It makes a very strong case for their impact in the basic unit of society, which is the family,’ he says:

They were one of a few, but definitely one of my earliest exposures to music—African music—and what it can sound like. And there’s no way I can talk about influence on my own music generally without P-Square being very strong in the foreground. I had Get Squared; I do not remember if I purchased it myself or my mom did, but I had the album and I played it a lot.

My relationship with the album was not very personal; I related with it on a creative basis. But it also goes to show how huge they were because as far as pop culture was concerned, the whole of Nigeria listened to P-Square, and I was simply just one of the people. It’s just that my own connection to it was extra because I had a thing for music, even though at the time I did not even realize that I was going to be a creative. I just knew that it resonated deeply, which makes another case that, apart from commercial appeal, the simple quality of the music itself connected to somebody who really had an almost-genius knack for being able to point out good music. It is definitely a pillar of foundational sounds for my generation—that is, the generation of millennials and early Gen-Z. P-Square was definitely the formative sound of what would become Afrobeats and R&B fusion.

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THE LATER ALBUMS OF P-SQUARE

In their first arc, P-Square leaned into cool exuberance. Of course, this was influenced by their age as much as their tastes—1980s-born men who grew into the domineering influence of American pop culture. If their debut was a rip-off from that culture, on Get Squared they brought those aspects closer to Nigerian culture. What is most remarkable, however, is that the twins produced all the songs on the album, being some of the first pop stars of their generation to show such skill.

It was common then to have entire albums orchestrated by a single producer. Quite an ingenious tactic, it saved the cost of hiring different producers and gave the creative edge of fostering real friendship between the artist and producer. That P-Square didn’t have this at the start of their career and started releasing under their label just into their second album—it shows the deliberation they must have moved with, even as newcomers to fame. Even when they sampled American R&B songs, it was their confidence that made them first-rate entertainers. There was no shortchanging of their gifts.

However, P-Square wanted to mean more to the Nigerian people. Get Squared was a classic, but it wasn’t their final form, or even their best form for that matter. That would come on subsequent albums like Game Over and Danger, where they took the most visually appealing element of their Americanism—the break dancing—and paired it with the sound and soul of Nigerian pop. It’s therefore right to say that P-Square created Get Squared so they could create the albums they would otherwise have glossed over. The American influence was so strong that it needed an album to be properly processed.

This inclination to move closer to their people refreshed their musicality after a decade into their career, creating transcendental records like the Rick Ross-featured ‘Beautiful Onyinye’ and ‘E No Easy’, whose J Martins appearance made it a darling across East and Central Africa. Like Flavour would later pick on, P-Square saw the cultural potential in servicing the wedding processions of the day, with sing-along tunes like ‘No One Like You’ and ‘Forever’. Before 2011, they were undoubtedly giants of African music, championing the era’s charge towards global dominance. A young Wizkid was on the come-up then, and like many before him, P-Square was a lodestar for his superstar ambitions, if not in sound—that honour went chiefly to Wande Coal—then in the potential of branding.

And one could not—or should not, regardless of whatever’s happening now—gloss over the influence of Jude Okoye whenever the conversation of branding comes up. Twins growing up typically learn to style themselves similarly, so the swaying sport jackets and the suits and shirts might have been Peter and Paul’s idea, but the movement that went with those outfits was the orchestration of the man called ‘Engees’, whose videography upheld a standard that would become the bar for many years to come. The wide shots, packed with crowds and yet feeling intimate, often depicted the duo’s mega superstar appeal in scenes that were perfectly complementary.

Going from Get Squared into their other albums, the legacy of P-Square seemed to be solidified. A deal with Konvict Music in 2011 made The Invasion one of the great crossover projects of its time. Even when 2Face Idibia and D’banj’s powers had considerably waned—though the latter would turn up with the seminal ‘Oliver Twist’ and ‘Mr Endowed’ subsequently—it seemed to be P-Square who had the most potential of dominating the 2010s. They’d properly utilized the several aspects of their artistry, from the balladry to the pomp and everything in between, and global distribution made them inevitable. Then came the breakup and its buzz, though I suspect all that wouldn’t have happened if music was indeed the consideration, had they gone back to Get Squared.

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WHY COULDN'T THEY HAVE IT ALL

Watching the interviews now feels like a chore. The twins speak with the angst of all that’s come between them, hardened into memory by the iron weight of the years. 2022’s ‘Reactivated’ concert at Lekki in Lagos produced a memorable clip of them going on their knees, and asking for the fans’ forgiveness, promising they wouldn’t break up again. Little did they know that the space of that hall was too limited for the vastness of their legacy. Who would console the mothers in faraway villages who were heartbroken that blood, in this case, wasn’t thicker than water?

Given the depth of their troubles, which ranged from the familial to the legal, it was unsurprising that the group continued to be rocked with issues. The years have disintegrated into more chaos, with Paul and Peter continuously picking up their solo acts of Rudeboy and Mr. P respectively. And with that insistence on individuality, revealing the creative problems that supposedly sped up their breakup. So far, Rudeboy’s solo releases have showcased the recognizable local flavour that’s the winning element of their most earthy songs—the likes of ‘Ogadigide’ and ‘Collabo’, which would make a resurgent impact on pop culture via social media.

Rudeboy, in a 2024 interview with City 105.1FM, suggested that Peter’s insistence to lead their recording process led to one of their most underwhelming releases commercially, ‘Ejeajo’, even with the international collaboration of T.I. He made an analogy of the Coca Cola drink bottle changing through the years, but the essential ingredient of Cola remaining the same. One couldn’t substitute that for salt, he inferred, a fair association that would have made sense if ‘Ejeajo’ wasn’t a cool record. At the time of its release, one could say that it aligned P-Square with the younger generation’s sensibilities, touching an emotional nerve they’d only previously achieved with the Michael Jackson tribute, ‘Personally’.

On his part, Mr. P has stressed the legal angle, claiming to have been cheated of his royalties by their elder brother, Jude Okoye. Very rarely responding to the allegations that he held an old gripe at being labelled the dancer of the group, his solo releases have, however, reflected a dancer’s ease with the posh R&B sound, which he’s purposefully blended with an African base, mostly achieved through features.

It was he who seemed the most involved when the rising Nigerian artist Darkoo sampled ‘Gimme Dat’, a dancefloor smash from Danger. Controversy arose when the younger artist shared on X (formerly Twitter) that Mr. P had attempted to divert the sample rights onto his own label structure, while also asking for a feature spot in a supposed remix. The matter considerably drew public attention, and subsequent backlash for Mr. P, who would later share via a public statement that he had never attempted to do any of the sort, but rather had tried to guide Darkoo to the proper channels to follow.

Obviously, it wasn’t an issue that demanded a lot of fuss, but it was the public reaction of critiquing and shaming the P Square brother, even without hearing his side—these are the signs of a legacy that’s been undermined in the blinding lights of contemporary pop culture. But another thought: given the sonic ebbs of the African music industry, right now inspired by dance and sight, perhaps even more than melody, it is the so-called underwhelming dance pop songs by P-Square, as led by Mr. P, that are the songs with stronger sampling material. Just as the sample of ‘Gimme Dat’ seamlessly flows into the eccentric form of Darkoo, so could ‘Alingo’ be a muse for HEIS Rema. This is the benefit of the wholesome soundscape the two brothers orchestrated, begging the question as to why they couldn’t have it all.

Recently, I was at a karaoke where two friends performed ‘Story’. Their similarly gruff voices placed them in the age bracket of millennials, but singing that record, they were suddenly children again, refreshed by memory—a perspective I couldn’t help but think P-Square would have benefited from. One wonders what they would have felt were they in that space, hearts opened to the depth and intricacy with which those men performed. One wonders if they’d ever sit together in a room again and listen to Get Squared, and for the first time, realize what we’ve known all this while: we’ll always remember the story, but it is the storyteller’s voice that first moves us⎈

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