Afrobeats has evolved commercially, sonically and collaboratively over the years. We need to strike a balance between commending Afrobeats for its global success and protecting the genre, so its authenticity is not diluted for global markets.
In recent years, the exposure of Afrobeats to a much wider, international audience has changed its landscape both commercially and sonically. The current landscape and ongoing evolution of Afrobeats is collaborative, adaptable and interconnected with other musical genres within Africa and its diaspora. Examining Afrobeats through this lens brings it into focus as a genre which is constantly evolving and merging with complimentary sounds to shift and re-direct its trajectory...
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