
Photo illustration by Dami Mojid / THE REPUBLIC. Source Ref: Burna Boy, Untold Festival, Romania, 2024. LUCIAN NUȚĂ / FLICKR.
THE MINISTRY OF CULTURAL AFFAIRS
The Dangers of Celebrity Activism

Photo illustration by Dami Mojid / THE REPUBLIC. Source Ref: Burna Boy, Untold Festival, Romania, 2024. LUCIAN NUȚĂ / FLICKR.
THE MINISTRY OF CULTURAL AFFAIRS
The Dangers of Celebrity Activism
—Fela Anikulapo Kuti
Art can be many things; an analytical medium for one’s feelings, a piece for entertainment, or even a tool for revolution. From the war songs of the Mau Mau to South Africa’s Mariam Makeba’s ‘A Luta Continua’, which echoed across Nigerian campuses, and the political struggles of Uganda’s Bobi Wine, African musicians have sung the revolution before it happened, while it was happening, and into posterity.
The dot-com boom transformed how we engage with the internet, with art and with one another. The increase in internet access and resultant rise in social media use has led to expanded social connections and cultural exchanges across countries. This rise has also led to revolutionary movements being organized on and aided by social media. An example of this was the 2020 #EndSARS movement in Nigeria which was heavily reliant on social media to dissipate information and document significant moments. This reliance on social media has also precipitated the rise of parasocial relationships.
Social media has flattened the barrier between artist and audience. With artists becoming more accessible, the mutual contract between artist and audience to temporarily suspend disbelief becomes blurred. There is no separation of content and creator when everyday life is documented for social media content. In a bid to connect with fans, share their work and make money, public personalities lean heavily into performing authenticity and relatability online.
Now in the 21st century, art is collapsed into the artist. People not only listen and like a piece of art, but they also seek out the creator and communities of fellow consumers online to connect with and discuss. It is now nearly impossible to separate a song from the singer, their beliefs and how they earn a living. So, in this internet age, the question is no longer ‘Can art be revolutionary?’ but ‘Is the artist revolutionary?’. Can a song lead a revolution when its singer is flawed? Can it spark revolution when its singer is harming their own community?
FELA’S CONTRADICTORY CELEBRITY ACTIVISM
Between the 1970s to 1980s, Fela Kuti was a menace to the Nigerian government. From his radical ideologies to his unconventional lifestyle and irreverent music, many would describe him today as bordering the line between genius and madness. With Kuti’s creation of Afrobeat—one of the most popular genres of music on the continent—it is hard not to find a little bit of Kuti in everyone. Musicians, especially Nigerian musicians, like to style themselves after Kuti, imitating his stage style, persona, dress sense, amongst other features. Even the ‘African Giant’ himself, Burna Boy, has sampled and modelled his way into becoming Kuti, not just in music but in the habit of condemning Nigerians for being docile in the face of oppression.
Early Kuti music was mellower; funky love songs about disappointing lovers sung over upbeat brass instruments. It was music more for enjoyment than revolution. But in 1971, the language and tone were considerably different. After being involved with African Americans and observing wider Black liberation movements, Kuti discarded his love songs and became more cynical. He decried corruption, colonialism and police brutality. His songs about military rigidness, specifically the song ‘Zombie’ is documented to have led to the raid on his Kalakuta Republic residence that killed his mother—the formidable Funmilayo Ransome Kuti. He was also sentenced to a five-year jail term on trumped-up currency charges by a military tribunal during Muhammadu Buhari’s regime.
Kuti’s politics was a mixed bag of Nkrumaism, pan-Africanism, socialism and other ‘isms’ with no clearly defined ideology or strategy to achieve his goals. On one hand, Kuti was a liberator who decried government brutality. On the other hand, according to John Darnton, a journalist at The New York Times:
He ruled over the Kalakuta Republic with an iron hand, settling disputes by holding court and meting out sentences—cane lashings for men and a tin shed ‘jail’ for women in the backyard. Members of the commune treat him subserviently, holding his cigarette between puffs and quoting his lyrics like the Gospel. His women are treated little better than slaves. He wants to run for the presidency of Nigeria in 1979—and to some degree, these trappings of power account for his popularity among authority conscious Nigerians.
A revolutionary leader running an authoritarian home is contradictory. At a time when women were denied basic freedoms like the right to vote, it is not out of place to consider that a powerful man who maintained a strict harem may have been exploiting women’s desperation for access to resources systematically withheld from them because of their gender.
Kuti was sexist, he thought of women as beneath men, but he abhorred the colonial ideology of whites being superior to other races. This contradiction is also found in modern Nigerian celebrities and Afrobeats artists. Like Kuti, most celebrity activists today do not have clearly defined politics beyond songs and black squares on Instagram. In today’s world where people are crowned icons at 19 and celebrities are made in real time on the internet, the appeal of celebrity activism is even more. Public philanthropy is a marker of a person’s goodness and great optics are required to gain fans.
In modern Nigerian society, being a revolutionary leader can also be lucrative. It can earn you fans, and by extension, money. Even the Nigerian government spent years paying millions in amnesty funds to broker peace with Niger Delta eco-activists, but continue putting the people in the region at economic and health risks. These rewards for revolutionaries have incentivized more people to embrace the celebrity activism route as a source of income.
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MUSIC IS A BLUNT WEAPON
Music is first and foremost a medium of entertainment and profit for the artist. The artist may sing about freedom, they may decry corruption, they may even give some of the profits to the community, but any liberation that comes from art is just a feature, second only to the desire to earn by entertaining. For this reason, it is dangerous to hitch liberation movements to art and artists because it leads them to commodify liberation.
By the 1990s, Kuti significantly slowed down and handed over his activism baton to his son. Today, one half of Kuti’s song ‘International Thief Thief (ITT)’, former military head of state and civilian president, Olusegun Obasanjo, is being lauded as a beacon of democracy. The other, Muhammadu Buhari—one of Kuti’s most violent opponent—has served two additional presidential terms, leaving Kuti’s protests essentially dead and buried with him.
23 years after Kuti’s death, the Nigerian youth recognized their revolutionary potential and took to the streets to protest police brutality. Just like in Kuti’s time, musicians and celebrities rallied along with them. One of the most interesting things about the #EndSARS movement was the lack of a leader. One could theorize that it was for this reason the movement held as strong as it did. Nigerians are divided by class, tribe, language, religion and politics. The odds are stacked more in favour of conflict than collaboration. For young Nigerians to gather under a common cause, with a defined goal and no central leader, was truly a force to reckon with. In past political agitations ‘leaders’ were killed or paid off, but among this group, there was no single leader to kill or pay.
Despite this democratized leadership structure, several public figures attached and attempted to attach themselves to the movement to boost their reputation. Online, there were comments about what brands to support and boycott and public figures quickly began to voice their support to avoid tarnishing their brand image by going against the masses.
During the early days of the #EndSARS protests, self-acclaimed African Giant, Burna Boy, who has been critical of governmental corruption and the marginalization of everyday Nigerians, was noticeably missing. After being hounded by fans he finally spoke up by creating a fund for protesters and also starting something he called the Miseducation Foundation. Burna Boy eventually went on to host Ebro Darden’s Apple Music show for a special episode titled ‘Miseducation Radio’, where he focused on the #EndSARS movement, promoting his music and personal playlist.

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Shortly after Burna added his voice to the #EndSARS protest, the Nigerian military violently squashed the movement after an invitation from the Lagos State government, under the governorship of Babajide Sanwo-Olu. Ten days after the Lekki Toll Gate massacre, Burna Boy released the song ‘20 10 20’ to honour the #EndSARS movement. Five months after the song’s release, the same Burna Boy was present at a homecoming concert held in his honour by the Rivers State Governor Nyesom Wike, who had silenced the #EndSARS protestors in the state.
It is 2025, many of the #EndSARS’ most vocal public figures have abandoned the cause, the Special Anti-Robbery Squad (SARS) was replaced with a new Special Weapons and Tactics (SWAT) team days before the Lekki tollgate massacre, and the Nigerian police (which includes former SARS officers) continue to suffer from allegations of human rights violations. Burna Boy was last seen on stage in Nigeria at a 2024 Detty December concert cheerfully throwing up double ‘Black power’ salutes reminiscent of Kuti, as Governor Sanwo-Olu heaped praises on him. An action that indicated that despite his political knowledge and gut-wrenching tribute to the protestors, he too had abandoned the #EndSARS cause and aligned with its biggest oppositions for personal gain.
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LIBERATION FOR THE PEOPLE BY THE PEOPLE
We may never be able to define the man Kuti was—a liberator, a sexist, a grifter who only saw his own oppression—but we can learn from his mistakes. For art to be revolutionary it must detach itself from the artist; and for revolutions to survive, they must reject the celebrity. True revolutionaries must shun the celebrity industry.
As social animals, humans create gods out of huge personalities and put them on pedestals. These pedestals are co-creations of the consumer (fans) and the consumed (celebrities). Music these days is not just a song on the radio; it is now tweets, Instagram lives and meet and greets. Now more than ever, the artist is their art and because humans are flawed, those interested in revolution should not seek liberation in art, so as not to elevate unrevolutionary people to celebrity status. We cannot entrust public figures, fame seekers and fallible humans with our salvation. We must speak up when they try to attach themselves to revolutionary movements lest they lead impressionable followers astray or reject collective justice for personal profit.
For revolutions to succeed, for them to hold strong long enough to impact change, they must be led by the masses. When African countries sought independence in the 1990s, they leaned on one another sending aid across borders. They sang songs to strengthen their spirits, but they never elevated the singer above the collective. Songs are often just a prologue before the real fight begins. For revolutions to succeed, revolutionaries must let art exist first and foremost for art’s sake and not as a tool for liberation.
Just like in the early hopeful days of #EndSARS, our collective freedom must come from the collective alone and the collective must stay focused on the main goal—freedom⎈
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