Does ‘Creative Crowdsourcing’ Exploit Creatives?

Coker Oluwafemi, a creative technologist, told The Republic that while creative crowdsourcing can generate ideas quickly, it is not the most effective method of designing a logo. Oluwafemi believes that ultimately, ‘this arrangement does more harm than good’ to the contestants, who are typically creatives, and local agencies. ‘It diminishes the value of creative work,’ he told me and felt that government agencies should seek out ‘capable creative specialists as they attempt their branding.’